Alyssa Nguyen
Brand Designer / Web Designers / Founder of ATNN Design
Brooklyn, NY
atnndesign.com
instagram @atnndesign
Q What do you do?
“Heyo! I’m a branding & web designer known for creating playful, bold designs and specializing in BIPOC, women, and queer-led brands!”
I lead founders through the full branding process to build their vision through collaborative brand strategy, brand identity design, website design, and any collateral needed (think packaging, social media templates, and a bag of chips!)
Q What steps did you take to get to where you are now?
I'm a self-taught designer that's been working on my craft for 5 years now! I started my journey freelancing as a student in college to help pay for my bills, and it slowly became everything I could think about.
Q How do you stand out in your field?
My major is in ethnic literature (random!), but I apply my background in ethnic studies to every project I do with a high level of awareness and sensitivity! Marginalized founders have come to ATNN Design studio because it's a place known for taking those fears of being misunderstood or microaggressed away from the brand building process — and infused fun back into it. All the brands we create center the needs of our founders & audiences because it's the mission of our studio to empower and uplift marginalized communities through design.
Q What are you working on right now?
Branding Design Project for a Woman/Black Attorney
Website Design Project for a Women-Led Agency
Branding Design Refresh for a Menstrual-Product Company in Kuwait"
Q What’s your style?
I love to mix sleek and clean design principles with maximalist, fun elements. My style usually includes the use of distinctive color palettes, mixed typography, stylistic imagery, and engaging graphics or movement. Above all, I love to create brands that stand out in their own way.
Q Out of all your slashies, which one do you wish you could do more often?
Brand Copy! I'm technically a writer first because of my college degree, and I love to play with writing brand copy for brand voice, websites, and packaging.
Q What is frustrating you right now?
Keeping up with my portfolio! I create so much work for my clients and I love to do it, but my portfolio almost never reflects my most recent work since I just can't get around to it. Soon though!!
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Handle my marketing...think emails, pinterest, content, and the whole pie.
Q What do you wish you could have told yourself, when, and why?
I wish I could have told little college me that I would have the job of my dreams and to not waste so much time trying to find a "practical" career or put myself into a neat little box. I spent so long denying my passion because I didn't know of anyone doing it, but that doubt was useless because here I am—doing it!
Q If you could talk to an expert to gain more insight on something, what would it be about?
Expansion! I would love to start expanding my studio to have more full-time employees and multi-person workflows. My studio works like a wheel with me at the center and then contractors added on when needed, but a full-time well-oiled machine sounds nice.
Q What kind of opportunities/projects are you looking for?
Branding Projects! We always start with branding and then move on to any other design needs like websites & social media graphics, etc.
Q Describe your ideal job/client/collaboration.
Dream Branding Clients Include (but not limited to):
Melanin Inclusive Makeup or Skincare Brand
Cool Coffee Shop/Cafe
Funky Cocktail Bar
Fun Beverage or Alcohol Brand
Cookbook or Design-Heavy Book
Q What is your rate?
Branding projects start at $3k and include a full branding identity with color palettes, type suites, multi-logo suites, and a comprehensive brand guidelines document with usage instructions! Websites start at $2k depending on the platform.
✿✿ Get our full pricing guide here ✿✿
We are also working on more budget-friendly options for branding & websites through templates that are coming soon!
Q How should someone approach you about working together?
✿✿ HEAD TO THIS LINK ✿✿
Just fill out the form above and we'll contact you ASAP about your project!"
Q Who is a creative you admire?
MBird - mbird.ca / @mbird
Wilda - wilda.co / @helloimwilda
Matthew Miller - bymatthewmiller.com / @bymatthewmiller
James Junk Studio - jamesjunk.co / @jamesjunk.co
Q Oh! and… how do you stay creative?
Ceramics, Cooking, Reading, Laughing, Sleeeepinggggg
This member profile was originally published in November 2023