Andrew Wren
Andrew Wren
Founder / Creative Director
Los Angeles, CA
WHAT DO YOU DO?
“I help brands define their personality and narrative then communicate that alongside their offering across multiple touch-points.”
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I've worked for agencies large and small in London, Sydney, New York and Los Angeles with each one being a very different experience and allowing me to pick up new skills. I started working in strategy, branding and graphic design and then moved onto advertising, digital design and content creation. Traveling and discovering new ideas gives you a much broader perspective.
How do you stand out in your field?
My work is brand agnostic, there is no house style in my studio, I execute on behalf of my clients.
I execute at the highest level, attention to detail is in my nature.
I think strategically, but also run on intuition.
I'm able to work on both large and small projects, because of the way I have structured my business.
I'm nimble, transparent and nice to work with.
WHAT ARE YOU WORKING ON RIGHT NOW?
I’m working on Issue 3 of ‘Midtempo' an online music magazine I founded and a wellness magazine called 'The Good Times for Life’. I’ve also recently started my own interview series profiling independent artists and entrepreneurs on ‘Mr Wren & Friends’.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
Music, film, art, fashion specifically tied to movements that represent counter culture have always inspired me. But also ideas and brands within the wellness sector that really drive a sense of purpose and community.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
Branding and website design specifically for companies with initiatives that help others.
WHAT IS FRUSTRATING YOU RIGHT NOW?
Finding the right clients and projects that allow me to produce portfolio worthy case studies.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
New Business! But typically think they charge much more.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
Hindsight is a wonderful thing as they say. But if I look back my greatest achievements were personal and involved taking a risk in life.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
Strategies on sustainability for brands.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Branding and web based projects across multiple sectors, ideally purpose driven start ups. Plus content creation for brands within the luxury sector.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
A branding exercise for a new tech start up that really helps to solve a humanitarian issue.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
HOW DO YOU STAY CREATIVE?
By naturally being intrigued by everything.
This member profile was originally published in August 2020, Updated October 2020.