Jamie Lenore McKillop

Brand / Marketing Consultant

Los Angeles, CA

www.jamiemckillop.com
instagram @jamielenoremckillop
tiktok

 

Q What do you do?

I’m a strategic storyteller.

I craft purposeful narratives that cut through the noise and get the right people to know—and care—about brands.

In practice, my work translates to developing brand guidelines, campaign concepts, marketing calendars, 360 content strategies, and copy.

Q What steps did you take to get to where you are now?

In my 10 years of experience, I've held roles across brand marketing, content, and editorial at companies like Amazon (Zappos), Tamara Mellon, Who What Wear, and Well+Good.

In 2022, I made the jump to full-time freelance, and have since been working as a brand + marketing consultant for clients like Peloton, Affirm, and Venables Bell & Partners among others.

Q How do you stand out in your field?

I'm a deeply creative person who also understands (and values) business and numbers. Yes, we actually exist.

Q What are you working on right now?

How to effectively activate across Reels, TikTok, and Stories without increasing production costs.

Q What’s your style?

Show don't tell. Avoid clichés and platitudes. tamaramellon.com

Q Out of all your slashies, which one do you wish you could do more often?

Developing out-of-the-box brand marketing campaign concepts and unexpected partnership ideas.

Q What is frustrating you right now?

Outreach! Networking isn't my strong suit.

Q If you could hire someone for $20/hour, what would you have them do to make your day easier?

Accounting admin (does every freelancer say that?)

 

Q What do you wish you could have told yourself, when, and why?

Start taking TikTok seriously in early 2020.

 

Q If you could talk to an expert to gain more insight on something, what would it be about?

Customizing Shopify. Why do they make it so hard?

Q What kind of opportunities/projects are you looking for?

Brand strategy, brand marketing, content strategy, content creation, organic social strategy, or copywriting for luxury and lifestyle brands, or brands looking to elevate their positioning.

Q Describe your ideal job/client/collaboration.

Working with a brand/client who isn't shy about making bold statements—they want to make their audience laugh or gasp.

Q What is your rate?

My rates are dependent on the project, please email me at hello@jamiemckillop.com with your scope and budget.

Q How should someone approach you about working together?

Email me at hello@jamiemckillop.com with your project scope and budget, and if it makes sense we can schedule a quick intro call.

 
 

Q Who is a creative you admire?

My friend + talented graphic designer Sarah Ryder

Q Oh! and… how do you stay creative?

By taking time to do nothing. (And I mean NOTHING!)


This member profile was originally published in November 2022.