Lori Kendall
Q What do you do?
“I’m a brand, web, and graphic designer that creates impactful designs based on thorough research and in-depth strategy”
Q What steps did you take to get to where you are now?
A graduate of The University of Texas Moody College of Communications, I began my marketing and design career ten years ago. From being an all-around marketer doing everything from design to social to advertising, I moved into creative leadership as a Marketing Director and then VP of Branding and Marketing. Although I had experience in the full marketing life cycle and enjoyed my time in leadership, design and creativity have always been my passion. When I opened my own shop, I used my experience as a creative director to create purposeful designs that keep the entire marketing life cycle and purpose of branding in mind.
Q How do you stand out in your field?
All of my designs are created with thorough research, underlying structure and purpose. My designs not only look good, but they are tailored specifically to your business and your target audience.
Q What are you working on right now?
I'm currently working with a virtual reality company on UX assets for an interactive experience, designing a slide deck for a private investigator, and wrapping up a branding and Wordpress website design for a real estate developer.
Q What’s your style?
My style is completely flexible depending on the wants and needs of my clients. A good example of how much my style varies would be to highlight two of my favorite projects - a logo design I created for Speed Feed (a racing photography company) and a branding I did for Considerate Ventures (a personal coaching brand). I loved working on both projects, but you can see that the style varies widely.
branddesigncreate.com/project/considerate-ventures/
branddesigncreate.com/project/speed-feed-logo-design/
Q Out of all your slashies, which one do you wish you could do more often?
I absolutely love branding and would love the opportunity to brand more clients this year.
Q What is frustrating you right now?
Finding time to market myself
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Create templates, design mock ups, lead gen, social media
Q What do you wish you could have told yourself, when, and why?
I wish I could go back and tell my younger self that making mistakes and being imperfect is a vital part of becoming the best version of yourself and being a creative. That you have to be bad at something before you can be good at something. That embracing the messiness of starting something new and sticking with something for a long period of time will lead to some of the best things in life.
Q If you could talk to an expert to gain more insight on something, what would it be about?
Growing a business, steady work, processes, lead gen
Q What kind of opportunities/projects are you looking for?
Branding and website design
Q What is your rate?
Branding packages start at $3,850, Website Designs start at $3,100, Branding & Web Packages start at $7,850, and my hourly rate is $85 an hour
Q How should someone approach you about working together?
Visit my website branddesigncreate.com or email me at lori@branddesigncreate.com - let me know what you're looking for and if you have a budget or timeline in mind!
Q Who is a creative you admire?
Kati at the Social Reco
Liz at Favorite Things Studios
Jenn at Jouhco
Paige Vaughn Photos
Q Oh! and… how do you stay creative?
Staying curious and keeping things fun
This member profile was originally published in January 2023.