Matilda Wilson
Q What do you do?
“The human behind every email that lands in your inbox once you connect with Matilda Wilson Creative.”
With a background in print media, graphic design, digital advertising and marketing, my expertise extends beyond that of a multimedia designer – I offer an extensive knowledge in both creative and strategic spaces and such is paired with a razor-sharp eye for detail and genuine love of my craft.
Clients that started with Matilda Wilson Creative back in 2019 are still clients today, and the strength of this retention rate is a reflection of the studios values and expertise. With international reach, MWC has executed projects for household names like modibodi, Sanitarium, Oliver’s Wholefoods, Napoleon Perdis, Gritty Productions and MTV.
Services include: art direction, visual identity and branding development, copy writing, animation, web design and development as well as print media and marketing collateral.
Q What steps did you take to get to where you are now?
Refining my process has been pivotal as well as clearly aligning clients with my own values.
Q How do you stand out in your field?
Leading with a passion for business, ideas and people, MWC brings know-how in a way that is professional, accessible, and without ego. Our fresh perspective and enthusiasm counters that of your typical agency and permeates every inch of our client’s projects, effectively bringing brands to market or elevating their current positioning. Our approach has seen us recognised as award winners in the 2024 AGDA Awards as well as across multiple universities as final year advisors.
Q What are you working on right now?
The revamp of Grand Papua Hotel, Papua New Guinea
La Pops - alcoholic popsicles, Western Australia
The rebrand of Porter Green Lifestyle, Melbourne
A yoga studio - Energee House, Sydney
A property development business - AJ Scrase Group, Western Australia
Margot Osteria and Cafe, Sydney CBD
Q What’s your style?
My style is strategy combined what is most reflective of the clients goals and market positioning, we operate from a project centric perspective.
Q Out of all your slashies, which one do you wish you could do more often?
Travel and hospitality
Q What is frustrating you right now?
Time, I love in depth considered work, but deadlines are deadlines!
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Animation and Portfolio work
Q What do you wish you could have told yourself, when, and why?
No one actually cares what you're doing - so do what you feel is right for you
Q If you could talk to an expert to gain more insight on something, what would it be about?
Business development and processes
Q What kind of opportunities/projects are you looking for?
I'd like to continue our work in the packaging space, we work particularly well across food and beverage but love a clever, start-up idea as well.
Q Describe your ideal job/client/collaboration.
Ideal client is timely, approachable and organised.
Q: What is your rate?
Entry price for ADHOC work is $105 + GST
Projects begin at $5k
Q How should someone approach you about working together?
Q Who is a creative you admire?
Imogen Frost
Q Oh! and… how do you stay creative?
Getting outdoors, disconnect to reconnect
This member profile was originally published in January 2025.