Creating a Portfolio to Attract Clients

In this clip from Live Office Hours, Puno and Trophy student Shelby Herbst talk about Portfolios.

 

Also, Puno asked friends and other designers what they like and dislike with portfolios.

Where is my head at:

• I am looking at multiple designers at once, really fast. I need vibe quickly.

What I like to see:

• Context of the work

• How did you come to certain design solutions?

• Consistency within the work product (headings, fonts, margins, line-height, etc.)

• Love spec (fake) work, just clearly state that

• Results of the work, why was this a success?

What I don’t like to see:

• Jargon! Talk to me like a person (tell me your actual process), not like a corporate person.

• Excessive mock-ups for the same page that aren’t different.

• The first image is their photo. Save that for the About page.

• Layouts that make me work to see work

• Not mobile friendly (toss)