Chelsea Nicholson
I took the Digital Marketing Course and could not recommend it more. My background is in launching and running Shopify stores, and through that have done a bit of digital marketing in the past but it has been years, so I was looking for a course to learn current info on running ads, about GA4, and how to present and organize marketing reports. That was not only accomplished but it unlocked an entire new way to look at and present data that I had never seen before. It’s also really fun!!
I learned that I actually love digital marketing and deep diving into data! There is something so satisfying about letting numbers tell a story, and deriving concrete directions to shift a business based on these quantifiable insights.
I have a lot of favorite things about the course, but if I had to pick one I’d say the templates are really game changing. They make it easier to understand the data, present marketing ideas, and also offer a new way of thinking about the digital marketing process by walking through every aspect from analytics to creative content.
My advice for anyone thinking about taking the course is to do it! Ceilidh is an incredible and super experienced instructor, getting insight into her way of working is invaluable. Also you can take this course with any level of experience; it’s perfect for anyone who’s never opened Google Analytics to someone who works as a digital marketer. It was great to review the foundation pieces and then get granular, insightful info and instructions from someone who’s worked with many high level brands.